At The Secret Service Of Market Research
Opinions on pickles to experiences with sanitary napkins, market share for EG-bananas to ratings of the news: nothing remains a secret to Germany‘s biggest market research institute „Gesellschaft für Konsumforschung“ (short: GfK) in Nürnberg, Germany. Consumer research – an ever-growing field both in scope and importance, since what might seem like random peacounting is in fact a pivotal source of information for managers and politicians. Their success lies in the wishes and needs of the German population and no one knows them better than the pea counters of Nürnberg.